There are some exciting things happening in Bay Area real estate! Have you heard? Prudential California Realty will be converting soon to Berkshire Hathaway Home Services (BHHS). Are you in? We can’t wait to get started!
Clients and fellow Agents alike have been asking us WHEN WHEN WHEN? And it will be soon. Call me if you want to know more! We have an event coming up to give us more information so stay tuned, but the Bay Area will soon be painted Cabernet and Cream! Coming later in 2014! CONTACT ME FOR MORE INFO
Here’s just a snippet from a recent Bloomberg Business Week article:
Warren Buffett has invested for decades in strong consumer brands—from Geico to Dairy Queen—counting on the power of a trusted name to move merchandise. Now, in a rare use of his holding company’s name as a consumer brand, he’s testing the ability of “Berkshire Hathaway (BRK/A)” to sell houses.
Since last year, For Sale signs bearing the Berkshire Hathaway HomeServices name have been popping up on lawns from New Jersey to California as Buffett expands his real estate operations and licenses the name to independent brokerages. While the Berkshire brand may help sell houses, thousands of people will be doing business under the name that Buffett, 83, has spent decades burnishing. Some brokers joining the network have received a pamphlet with his photo urging workers to act ethically and report anything that might compromise the company’s reputation. “It’s an innocent strategy until proven guilty,” says Jeff Matthews, a Berkshire shareholder and author of books about the company. “A bunch of bad actors could sully the brand.”
And some more from Inman News:
Warren Buffett’s brand-new real estate franchise brand, Berkshire Hathaway HomeServices, has the strongest brand equity of the real estate brands, according to a Harris Poll consumer survey.
The 2014 Harris Poll EquiTrend ranked brands in dozens of industries by how powerfully consumers connect with them based on a survey of more than 41,000 Americans over the age of 15 conducted between Jan. 3 and Jan. 31. The survey gauged consumers’ emotional connection to brands, their awareness and familiarity of them and the influence they may have on them.
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices, based in Irvine, CA, is a brand-new real estate brokerage network
built for a new era in residential real estate. The network, among the few organizations entrusted to
use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark
of trust, integrity, stability and longevity. Berkshire Hathaway HomeServices in early 2014 was named
“Real Estate Agency Brand of the Year” by consumers in the 26th annual Harris Poll EquiTrend® study
of the largest real estate networks. Visit www.berkshirehathawayhs.com.
Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate
and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices
of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority
owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.